If you guys don’t know who Hifana is, they are a break beats duo from our Tokyo based music label. They are best known for their unique style of producing music entirely LIVE. They don’t use preexisting beat loops, only audio samples.

Recently we teamed them up with Nike to do this spot. These shoes were equipped with sensors so that when the shoes is bent to a certain degree it will produce a certain sound and also to demonstrate how flexible these running shoes are. Pretty cool stuff.