Not entirely sure how I feel about it but for some reasons it makes me want marshmallows. Discuss (the logo not my obsession with marshmallows).
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SomethingXY Network
Theme: Grid Focus by Derek Punsalan
Lame. Boring. And typical to come out of Toronto.
It’s sad to see this since TIFF has a world class reputation, a old history, and (had) a mature attitude. It looks like a logo for a orange juice stand at Toys R Us.
Looking at this logo and it’s (circa 1999 style) website makes me wonder how this even happens. Anyone know the studio responsible for this act of creative crime?
Ash – you took the words right out of my mouth. It totally feels spongy. The orange seems conventional (as in moderately sized insurance broker), the all lower case seems quite feeble and unforgiving – how does this trickle down into programming and tickets. Most importantly there are such vital qualities missing. Allure, drama, fresh, underdog, maelstrom, glamour, experience, entertainment, high art, midnight madness.
That being said. Who knows what the brief was – I can only assume it lacked clarity in it’s vision of imaging this constantly growing festival brand.